| Valentine's Day is around the corner and customers | | | | that your profits do not take a dip despite what your |
| from all over the world are going to be on the lookout | | | | competitors are doing. |
| for a gift and a good deal for their loved ones. | | | | 4. Deploy Valentines' Day Google AdWords |
| If your company specializes in personalized gifts, exotic | | | | Campaign: If your website doesn't feature in the top |
| flower delivery or just great valentines gifts, chances | | | | two search engine results pages (SERPS), Google |
| are that Valentine's Day is one of the days which can | | | | AdWords can be a great alternative to boost sales to |
| generate a high ROI for your business. But, simply | | | | your website. It is a lot more effective to have a |
| having a generically optimized website is not going to | | | | separate and distinct landing page for each product. |
| attract valentine's day shoppers during this important | | | | Each ad should clearly state the deal being offered, link |
| retail period over your competition. | | | | to the product/promotional landing page and a clear call |
| Online campaigns for promoting Valentine's Day | | | | to action. Be sure to include the keyword in the |
| products must begin well in advance. It is better to | | | | headline, compelling copy, great imagery and an easy |
| have your retail marketing strategy in place by New | | | | to use shopping cart on the landing page. |
| Year and start product promotion by early January or | | | | 5. Add a Video to Showcase Valentine's Products. |
| even before. | | | | Add a video to the website which showcases your |
| Following are 6 steps that will help you maximize | | | | product in use. This video can highlight the features of |
| conversion rates and increase sales: | | | | the product and its benefits. Keep it short and quick to |
| 1. Target Valentine-based Keywords: Keyword | | | | load. Don't forget to ask the visitor to enter their email |
| selection is the most fundamental step of search | | | | address if they would like to be informed about future |
| engine optimization. A number of keyword selection | | | | videos and offers. Add the video to your YouTube |
| tools which are available online can be used to develop | | | | channel. |
| a list of the most popular keywords. You should aim to | | | | 6. Market via Social Media to Reach a Bigger |
| target both short tail and long tail keywords e.g. | | | | Audience. Social Media websites like Twitter, |
| valentines day gifts, gifts for valentines, valentines gifts | | | | Facebook and MySpace connect you to a wide array |
| under $25, valentines gifts for her, valentines gifts for | | | | of people from around the globe and help you reach |
| him etc. | | | | out to a larger audience. This increases the chances |
| 2. Create New and Appealing Valentine's Day Deals. | | | | of promoting your products to a larger and interested |
| With so many products available online, a great offer | | | | group of people. Tweet your offers, promote them on |
| such as a discount, free shipping or gift with purchase | | | | Facebook and experiment with a text message |
| is sure to attract notice from your visitors and | | | | campaign with a time-sensitive valentine's day offer. |
| separate you from the competition. Be creative and | | | | Quality conversation on Twitter and Friendfeed help |
| come up with unique product pairings and combinations. | | | | build your brand while getting through in real-time. Don't |
| 3. Identify Competitive Valentine's Promotions. It is | | | | miss every opportunity to connect with your audience, |
| definitely worthwhile to conduct a competitive | | | | wherever they may be. |
| intelligence check to identify the deals and promotions | | | | All the suggestions listed here for Valentine's Day |
| offered by competing retailers. Knowledge is power | | | | marketing techniques can be applied to any number of |
| and a little time spent doing some investigation will | | | | occasions such as Mother's Day, Father's Day etc. |
| more than likely give you an advantage and ensure | | | | Don't forget St. Patrick's Day is up next. |