Need a Recession Sales Plan? 5 Places to Go For Innovative Ideas

Where do your new business development ideasmagazine rack or library looking at the newest
come from? Do you have any new ideas? If nothingpublications.
has changed in the last six months, it's time to find new4- Industry publications - where does your industry
inspiration. Here are places where movement in yourthink it is going? Some trade magazines are obviously
market can show itself:better than others, but each of them tries to predict
1- Talk to your current suppliers - their dealings withfuture headings. And their budgets for think tanks and
others in your industry give them an overview. Thisresearch are probably larger than yours.
applies to both product and service providers, and toTake advantage of these publications, as well as any
your business whether you are selling a service or aavailable conventions, seminars and newsletters to
product.stay abreast of developments. Write or call if you find
Don't expect them to divulge confidential information,an idea that intrigues you. Many contributors are willing
but if you have built a relationship with them, do expectto talk directly to people on the front lines of business.
some 'head's up' sort of tips. Ask about general trends5 - Set up a MasterMind Group. This is a structure that
with their successful clients. Warning: Do not turn theeveryone from Napoleon Hill forward has
conversation into a "woe is me' tale swapping contest.recommended as a support and generator for wealth
2- Look at social media - they report & createand business.
trends. If you have been resisting social mediaThese groups are easily set up, and information readily
(Facebook Twitter, LinkedIn etc.), find a teenager (or aavailable. (A Google search of MasterMind Group
savvy business person) to show you the ropes. Youpulled up over 480,000 references.) Do choose your
may find your competition is already there.partners well - a similar mind-set is more necessary
Even if you don't want to participate actively, you canthat choosing a friend. Perspective is one thing you are
see in real time what is being said; track trends; asklooking for, so choose the most successful people you
questions; poll people; and make announcements.can find, rather than old friends who know all your
3- Read idea magazines - 'Seed', 'Good', etc. There's astories.
new crop of periodicals out there exploring the cuttingBe willing to think outside the box. Take things that
edge of everything. They trace tendencies and projectwork in other industries, or areas, and really look at
future results of present ideas.how you might apply all of part of them. Your
If you can think outside the box, or if you want tocommitment to keeping your business fresh and alive
broaden your horizons, spend some time at ais the first step.