| March 18, Guizhou Moutai Distillery (Group) Co., Ltd. | | | | Estate project development effort by high-end |
| Changli wine industry held in Chengdu rum scene | | | | Maotai estate projects proposed in April 2008 |
| "Maotai wine estate starts news conference and the | | | | in this year's March 5 of Maotai Group was adopted |
| 2010 National Dealer Meeting" Maotai wine company | | | | before the Board of Directors, the preparation period |
| announced at the meeting, representing to 350 acres, | | | | of almost 2 years. |
| nearly 320 million yuan investment in the project | | | | This reporter learned that in July this year, a |
| officially started Maotai wine estate, which meant that | | | | total investment of more than 300 million of Maotai |
| after years of sedimentation, the Maotai wine starting | | | | wine estate will be the official groundbreaking |
| to get high-end market. | | | | ceremony was held, the project construction period is |
| Estate project development effort by high-end | | | | two and a half, to the end of 2012, will be built wine, |
| Maotai estate projects proposed in April 2008, | | | | leisure, entertainment and sightseeing in one The |
| this year on March 5 of Maotai Group, was adopted | | | | premium wine estate. Maotai wineries located in the |
| before the Board of Directors, the preparation period | | | | heart of Changli tourist Grape Valley at the foot of |
| of almost 2 years. | | | | Phoenix Mountain, where the Chinese gold coastline, |
| This reporter learned that in July this year, a | | | | just 20 kilometers from the coast, with a total area of |
| total investment of more than 300 million of Maotai | | | | more than 350 acres, the annual production capacity |
| wine estate will be the official groundbreaking | | | | of 1,000 tons of high-end wines. |
| ceremony was held, the project construction period is | | | | Maotai wine Zhonghuai Li, general manager, |
| two and a half, to the end of 2012, will be built wine, | | | | said the company through rapid development in recent |
| leisure, entertainment and sightseeing in one The | | | | years, the need to seek a breakthrough in the brand, |
| premium wine estate. Changli Maotai wineries located | | | | wine estate projects on Maotai wine companies is a |
| in the heart of tourist Grape Valley at the foot of | | | | strategic investment projects, will Maotai wine brand, |
| Phoenix Mountain, where the Chinese gold coastline, | | | | shape, the adjustment of product structure plays a |
| just 20 kilometers from the coast, with a total area of | | | | key role in driving, starting from the winery project |
| more than 350 acres, the annual production capacity | | | | start, Maotai grapes will begin to gradually advance to |
| of 1,000 tons of high-end wines. | | | | high-end market - 2010, Maotai wine to white wine with |
| Maotai wine Zhonghuai Li, general manager, | | | | Maotai Group's sales channels to cultivate high-end |
| said the company through rapid development in recent | | | | consumers. |
| years, the need to seek a breakthrough in the brand, | | | | Development and diversification of different |
| wine estate projects on Maotai wine companies is a | | | | Wuliangye, Maotai Group's development strategy is an |
| strategic investment projects, will Maotai wine brand, | | | | issue around the wine industry, where wine is the most |
| shape, the adjustment of product structure plays a | | | | promising projects Maotai Group. Although a good |
| key role in driving, starting from the winery project | | | | development momentum in recent years Maotai wine, |
| start, Maotai grapes will begin to gradually advance to | | | | 2009 sales exceeded a billion more, but the wine |
| high-end market - 2010, Maotai wine to white wine with | | | | estate Maotai Group launched the project, or more |
| Maotai Group's sales channels to cultivate high-end | | | | cautious. |
| consumers. | | | | Zhonghuai Li told reporters cover the event, |
| Development and diversification of different | | | | said that in recent years, many companies are |
| Wuliangye, Maotai Group's development strategy is an | | | | launched wine estate projects, but many companies |
| issue around the wine industry, where wine is the most | | | | do not really want to farm, but take this as an idea. |
| promising projects Maotai Group. Although a good | | | | Zhonghuai Li stressed that Maotai wine estate project |
| development momentum in recent years Maotai wine, | | | | is a strategic decision Maotai Group, Maotai wine |
| 2009 sales exceeded a billion more, but the wine | | | | company in full compliance with the idea of foreign |
| estate Maotai Group launched the project, or more | | | | wineries to build manor: do high-end wine and tourism. It |
| cautious. | | | | is understood that Maotai wine estate will first-class |
| Zhonghuai Li told reporters cover the event, | | | | technical staff of Western wine growing estate, |
| said that in recent years, many companies are | | | | brewing, storage and so part of the entire process |
| launched wine estate projects, but many companies | | | | guidance, and the introduction of professional hotel and |
| do not really want to farm, but take this as an idea. | | | | tourism companies on the estate tourism, tourism and |
| Zhonghuai Li stressed that Maotai wine estate project | | | | leisure aspects of management, to build a truly |
| is a strategic decision Maotai Group, Maotai wine | | | | first-class wine estate. |
| company in full compliance with the idea of foreign | | | | Good growth |
| wineries to build manor: do high-end wine and tourism. It | | | | Since 2000, with the wine gradually accepted |
| is understood that Maotai wine estate will first-class | | | | by consumers, domestic business groups started to |
| technical staff of Western wine growing estate, | | | | engage in a lot of white wine wine industry, Wuliangye, |
| brewing, storage, etc. links in the whole guide, and the | | | | Furui, Maotai and other famous enterprises in the wine |
| introduction of professional hotel and tourism | | | | program there is not a small investment. However, |
| companies on the estate tourism, tourism and leisure | | | | after 10 years of development, only gradually |
| aspects of management, to build a truly first-class | | | | strengthened Maotai wine: 2006 sales of 36 million, 48 |
| wine estate. | | | | million in 2007 and achieved profitability in 2008 despite |
| Good growth | | | | the impact of environment, still maintained a 51 % |
| Since 2000, with the wine gradually accepted | | | | growth rate, reaching 74 million in 2009, Maotai wine |
| by consumers, domestic business groups started to | | | | sales exceeded 1 million. |
| engage in a lot of white wine wine industry, Wuliangye, | | | | Zhonghuai Li said at the conference: "quality as |
| Furui, Maotai and other famous enterprises in the wine | | | | the cornerstone to adjust marketing strategy, |
| program there is not a small investment. However, | | | | implement the plan, and the dealers honest cooperation |
| after 10 years of development, only gradually | | | | to achieve win-win situation, the future extension |
| strengthened Maotai wine: 2006 sales of 36 million, 48 | | | | Maotai wine an important strategic city. In 2010 a |
| million in 2007 and achieved profitability in 2008 despite | | | | conservative estimate we will be using white wine The |
| the impact of environment, still maintained a 51 % | | | | sales channels of nearly 60 million yuan, annual sales of |
| growth rate, reaching 74 million in 2009, Maotai wine | | | | 160 million yuan for a breakthrough. " |
| sales exceeded 1 million. | | | | To achieve this goal, can not do without Maotai |
| Zhonghuai Li said at the conference: "quality as | | | | wine marketing efforts, in this conference, Maotai wine |
| the cornerstone to adjust marketing strategy, | | | | industry Co., Ltd. in recognition of its outstanding |
| implement the plan, and the dealers honest cooperation | | | | dealers, branch party secretary Chen Yong, general |
| to achieve win-win situation, the future extension | | | | manager of Zhonghuai Li, Chief Engineer and other |
| Maotai wine an important strategic city. In 2010 a | | | | business leaders personally high Xiaobo contribution for |
| conservative estimate we will be using white wine | | | | the breakthrough award dealers. |
| channels to achieve sales of nearly 60 million yuan, | | | | In addition, the "Flying Dream", "change of heart" |
| annual sales of 160 million yuan for a breakthrough. " | | | | and other high-profile singer song Black Dragon invited |
| To achieve this goal, can not do without Maotai | | | | to the conference, and was awarded Honorary Life |
| wine marketing efforts, in this conference, Maotai wine | | | | Maotai factory workers, Black Dragon is also the |
| industry Co., Ltd. in recognition of its outstanding | | | | "Flying Dream" inspirational song the song for free |
| dealers, branch party secretary Chen Yong, general | | | | presented to the Maotai wine company. |
| manager of Zhonghuai Li, Chief Engineer and other | | | | In fact, the Maotai wine is able to obtain today's |
| business leaders personally high Xiaobo contribution for | | | | results, in addition to the efforts of distributors, Maotai |
| the breakthrough award dealers. | | | | Group's strategy played a decisive role: Maotai Maotai |
| March 18, Guizhou Moutai Distillery (Group) Co., Ltd. | | | | Group into wine is an important strategic component |
| Changli wine industry held in Chengdu rum scene | | | | of the health concept is an extension of Maotai, |
| "Maotai wine estate starts news conference and the | | | | "change the color, the same is the quality" is the best |
| 2010 National Dealer Meeting" Maotai wine company | | | | explanation on this point. Zhonghuai Li said: "Maotai |
| announced at the meeting, representing to 350 acres, | | | | wine is Maotai the most potential of all subsidiaries, and |
| nearly 320 million yuan investment in the project | | | | our plan is around 2014 sales to reach 5 million, then |
| officially started Maotai wine estate, which means that | | | | among the five sectors, to achieve 'dry red Maotai |
| after years of sedimentation, the Maotai wine starting | | | | world, State Liquor style color Intercontinental 'strategic |
| to get high-end market. | | | | outlook. |