| div cl | | | | business has undergone significant changes in recent |
| As we can see that there are multitudes of NFL | | | | years and the NFL, as the industry leader, is taking |
| jerseys of Reebok in the market. The NFL will grant a | | | | steps to better control and further enhance the |
| 10-year exclusive license to Reebok beginning in the | | | | products we deliver to our fans," said NFL |
| 2002 NFL season to manufacture and sell NFL | | | | Commissioner Paul Tagliabue. "The agreement with |
| licensed merchandise, including jerseys, sideline apparel, | | | | Reebok provides a strategic framework which will |
| footwear and an NFL-branded apparel line. The | | | | enable Reebok to improve the product design, quality |
| agreement also gives Reebok exclusive rights to | | | | and marketing of NFL licensed sport jerseys and other |
| develop a new line of NFL fitness equipment. | | | | accessories. We're pleased to work with Reebok and |
| The NFL also has the option to acquire an equity | | | | Paul Fireman who share the same vision as we do for |
| position in the new business. "The sports licensing | | | | the further building of the NFL brand. |