| Sending out business Christmas cards can be a | | | | could try going over a list of their details, taking note of |
| powerful and effective marketing strategy. When | | | | anything important that you may have about them (e.g. |
| done carefully and thoughtfully, you will find your | | | | maybe they are a new customer or maybe they have |
| existing customers become warmer towards you | | | | recently received a promotion at work). Mentioning |
| while improving your image and attracting new | | | | such things in your Christmas cards is a sure-fire way |
| customers. You should aim to personalise your | | | | to impress, although it will depend on the kind of details |
| business Christmas cards as much as possible. Have it | | | | you keep about your customers. |
| so you mention your customers by name, and you | | | | You should start thinking about the design and content |
| should include your signature too. A personal touch will | | | | of your business Christmas cards well before |
| make them feel like they are getting a card from a | | | | Christmas. You need time to plan effectively, but you |
| friend rather than from a faceless corporation. | | | | also need time to change your mind if you decide your |
| Depending on the size of your company, if you want | | | | original ideas don |
| to make things extra-personal for your customers, you | | | | |