Sunsilk's Popularity In The Global Market

When it comes to brands of shampoos in thewith a campaign that focused on specific hair "issues"
Philippines, Sunsilk has been considered as one of thein 1995, although the campaign focuses on shiny hair in
top brands of shampoos known for its capabilities tothe UK. During the 1960s, a television commercial of
provider longer, straighter, and smoother hair. Not onlySunsilk featured a tune composed by John Barry, "The
in the Philippines, Sunsilk is also a brand popularlygirl with the sun in her hair", which proved so popular
received across the world. Marketed under Unilever, athat it was subsequently released as a pop single.
multinational company specializing in almost everySunsilk is known to published their first hair only glossy
consumer products from foods and beverages, tomagazine that focuses on hair, fashion and beauty
cleaning agents and personal care products, Sunsilk isissues as well as showcasing hairdressers' work 2003.
considered as one of the company's few Billion-EuroThe magazine is sold locally and distributed to several
brands along with Axe, Rexona, and Dove.hair salons.
According to sunsilk philippines, the brand also comesIn 2008, Sunsilk has yet again unveiled a new
in a variety of names in markets around the worldmarketing campaign, the Gang of Girls. According
including Elidor, Seda and Sedal. The brand is also theto sunsilk philippines, the Gang of Girls is a social
strongest brand of shampoos in Asia, Latin Americanetworking site which offers its users access to a
and the Middle East and is the number one hair carevariety of local and global experts to address various
brand in Brazil, Argentina, Bolivia, Sri Lanka andhair care needs through its content, blogs and live chat
Thailand. Sunsilk is said to be available in over 60room. The site is known to offer a wide collection of
countries worldwide.information pertaining to hair care and fashion, and
Notable Marketing Campaigns Sunsilks first successfulusers can also take part in interactive games and
marketing campaign is by creating an advertisementquizzes.