| I love Christmas shopping and just don't get why the | | | | shoppers for presents and they'll be out weeks before |
| men in our family are crap at it. Seriously, they are | | | | the big present giving event to get the right gift. |
| intelligent, capable, considerate people and yet when it | | | | In the society I grew up in Christmas shopping is |
| comes to Christmas shopping they stumble about and | | | | considered "women's work" because of the previous |
| act as if they are incapable of shopping. | | | | generations. So I was out there being a good little |
| So why is it so many men (not all, but I'd love to have | | | | Christmas shopper and getting praise for it from my |
| some of this rare breed in my family) are hopeless | | | | early teens with helping dad get his presents for his |
| shoppers while the majority of women do all the | | | | wife while she was getting his presents for their |
| running round for Christmas? They leave it so late the | | | | daughters! |
| are out in the shopping malls on Christmas Eve having | | | | I have women customers who start their Christmas |
| a dreadful time with the crowds of other men that | | | | shopping with me in June. Most kicks off in August |
| they end up getting some of the worst presents | | | | September and November is the busiest month. Many |
| possible. | | | | of my women customers have their shopping sorted |
| The shops are designed differently for the genders. | | | | by December. I really enjoy the extended shopping |
| Just think of the layout and color schemes with | | | | season but December is still a very profitable month |
| hardware shops compared to department stores. I | | | | that is essential for the business. |
| know from experience that I sell differently to men | | | | Women buy more Christmas gifts, over more months, |
| than I do to women. | | | | spend more time finding the right presents and have |
| Selling jewelry to men is about explaining how the | | | | more success giving good presents because we |
| piece is made, taking the risk out of the decision by | | | | were taught at a young age how to do it with our |
| saying it can be easily exchanged, having the | | | | mothers and aunts. |
| packaging sorted with lovely gift bags. It is all about | | | | If you want men to give better presents start training |
| method and solution. With women it is about beauty | | | | the boys in the family from a young age. Teach them |
| and light. | | | | how to listen to people to what they want and what |
| It all comes down to how we socialize and train our | | | | they like. Encourage their efforts and by the time they |
| young ones. Some cultures have it as normal that men | | | | are grown they'll be giving the best presents ever and |
| buy jewelry and presents for women so these men | | | | will have them weeks out from Christmas and women |
| are taught from a young age how to do this and are | | | | for generations will be thanking you! |
| rewarded for their efforts. This makes them good | | | | |